Episode #162 - The latest on MyMagic

Today, I have still more information on MyMagic+. There's some new news, and a few updates….there is (as we expected) an active and passive RFID reader, and there isa requirement to have a biometric scan for park entrance. Meanwhile, old paper-based FastPass machines are being removed, and there are some increasing costs.

Come on in and take a listen, and comment below.

Episodes #160 & 161 - The Reedy Creek Improvement District

Today's podcast is a look at the history of the Reedy Creek Improvement District, and how it works within Walt Disney World. Full disclosure: this is not an original work by me. I am reading from a work from the Florida State Law Review, MERGING PUBLIC AND PRIVATE GOVERNANCE: HOW DISNEY’S REEDY CREEK IMPROVEMENT DISTRICT “RE-IMAGINED” THE TRADITIONAL DIVISION OF LOCAL REGULATORY POWERS by Chad Emerson. I present it for your consideration, but give full credit to Mr. Emerson for his work on the project.

I personally love learning more about the history of Walt Disney World, and am fascinated by some of the things that happened to make the park we know and love.

Episode #159 - Disney News for November 2013

Its a full dose of Disney news: Fairytale Hall in Fantasyland, a few MyMagic pieces, holiday "creep", movie news, and a whole lot more! Check out the candlelight processional video below.

Episode #158 - Enjoying a day at the parks

I went up to the parks at the end of October, and had a chance to check out some of what's going on with MyMagic, so I talk about that. Plus, I went over to Epcot and ate some yummy food at the Food & Wine Festial. And there are a few other fun things to talk about!



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ipad http://itunes.apple.com/us/app/hiddenmickeys-large/id517703952?ls=1&mt=8



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Episodes 156 & 157 - Details and thoughts about MyMagic

Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.

My approach was to look at in this way:

what is mymagic?

How does it work?

Rollout, costs, and questions

Patents driving it

customer relationship management

Pros and Cons

My thoughts

In the podcast, I quote from several articles. Including:

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)

Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience

How the MagicBand and MyMagic+ Works