Wednesday, November 20, 2013

Episode #159 - Disney News for November 2013

Its a full dose of Disney news: Fairytale Hall in Fantasyland, a few MyMagic pieces, holiday "creep", movie news, and a whole lot more! Check out the candlelight processional video below.

Monday, November 11, 2013

Episode #158 - Enjoying a day at the parks

I went up to the parks at the end of October, and had a chance to check out some of what's going on with MyMagic, so I talk about that. Plus, I went over to Epcot and ate some yummy food at the Food & Wine Festial. And there are a few other fun things to talk about!


Friday, November 1, 2013

Episodes 156 & 157 - Details and thoughts about MyMagic

Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.

My approach was to look at in this way:

  • what is mymagic?
  • How does it work?
  • Rollout, costs, and questions
  • Patents driving it
  • customer relationship management
  • Pros and Cons
  • My thoughts

    In the podcast, I quote from several articles. Including:
  • At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)
  • Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience
  • How the MagicBand and MyMagic+ Works