Overview: I was giving some thought to one big reason Disney is successful, and that's "big data" - Disney uses a wealth of information to help you to have a magical time. I explore the concept on this podcast.
Notes: On a future show, I'll have to delve into more of how this data is used.
Of course, you can learn more about the history of Disney’s relationship with the state in my video series: lost and found in WDW!
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