Friday, November 1, 2013

Episodes 156 & 157 - Details and thoughts about MyMagic

Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.

My approach was to look at in this way:

  • what is mymagic?
  • How does it work?
  • Rollout, costs, and questions
  • Patents driving it
  • customer relationship management
  • Pros and Cons
  • My thoughts

    In the podcast, I quote from several articles. Including:
  • At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)
  • Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience
  • How the MagicBand and MyMagic+ Works
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