Episode #159 - Disney News for November 2013

Its a full dose of Disney news: Fairytale Hall in Fantasyland, a few MyMagic pieces, holiday "creep", movie news, and a whole lot more! Check out the candlelight processional video below.

Episode #158 - Enjoying a day at the parks

I went up to the parks at the end of October, and had a chance to check out some of what's going on with MyMagic, so I talk about that. Plus, I went over to Epcot and ate some yummy food at the Food & Wine Festial. And there are a few other fun things to talk about!



iphone http://itunes.apple.com/us/app/hidden-mickeys/id470449374?ls=1&mt=8
ipad http://itunes.apple.com/us/app/hiddenmickeys-large/id517703952?ls=1&mt=8



http://itunes.apple.com/us/app/pin-trading/id521552029?mt=8



https://itunes.apple.com/us/app/wdw-pressed-penny/id712615447?mt=8

Episodes 156 & 157 - Details and thoughts about MyMagic

Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.

My approach was to look at in this way:

what is mymagic?

How does it work?

Rollout, costs, and questions

Patents driving it

customer relationship management

Pros and Cons

My thoughts

In the podcast, I quote from several articles. Including:

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)

Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience

How the MagicBand and MyMagic+ Works