Episodes 156 & 157 - Details and thoughts about MyMagic

Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.

My approach was to look at in this way:

what is mymagic?

How does it work?

Rollout, costs, and questions

Patents driving it

customer relationship management

Pros and Cons

My thoughts

In the podcast, I quote from several articles. Including:

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)

Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience

How the MagicBand and MyMagic+ Works